Serving as a creative director, graphic designer, and writer for DBSA, I have aided in building marketing strategy and creative collateral across print, web, and social media based on data. Our work has increased traffic to the website, helped DBSA speak more effectively to those that need them most, and increased awareness and trust in the brand.
May is Mental Health Awareness Month. I create and execute an annual campaign to raise awareness for partners, peers, and the general population. The 2022 campaign was so well received that we extended it for a second year!
The campaign has many sub-campaigns including TD awareness month, AAPI Heritage, and Mental Health Action Day.
I built and market a bi-annual survey. The first year it pulled in 350% of the anticipated response. The results of it drive much of our strategy and keep us on target against DBSA's strategic goals.
Approachable, trustworthy, warm. The visual approach is simple, consistent, and easy to read.
Take a closer look at how we achieved a groundbreaking response rate and leveraged data-driven insights to refine DBSA's marketing strategy and grant applications. This case study showcases my role as the creative director, writer, and strategist behind this impactful project.
Long-form documents are unique. I prefer to aid in the strategy and structure of the content to ensure the design and copy work together seamlessly.
This report showcases a fun timeline theme with lines on the images. Illustrating the lifelong concept throughout the report.
Young people have been hit hard recently. DBSA is offering tools and community to support their mental health from childhood to adulthood.
May is Mental Health Awareness Month. Each year I create and execute a campaign to raise awareness for partners, peers, and the general population.
I'm learning how to create a better experience using Google Analytics and cookies. Help a small business owner out?