Master Brand
The Society has a distinctive, trustworthy look. I art directed, creative directed, and act as a graphic designer in my role.
I oversaw and created many extensions of the brand from giveaways to POP stands, from print to digital artworks.
Digital Asset Management: The Brand Toolkit
I am proud of my work on the DAM, a digital tool that allowed users to customize branded collateral. I oversaw and built templates in this tool.
Long Form Documents: Annual Report & Booklet
Long-form documents are unique. I prefer to aid in the strategy and structure of the content to ensure the design and copy work together seamlessly.
This guide was an amazing team effort. It is a fully illustrated guide for a cancer patient's caregiver. It is full of useful info and suggestions.
American Cancer Society Cancer Action Network
I Art Directed ACS CAN from 2013-2020. Working with boots-on-the-ground staff and legislators on National and Statewide priorities. CAN has a distinctive look that must also relate to ACS. The communication material had to be informative and motivate constituents to action.
Complex long-form documents are different from marketing campaigns. I enjoy helping to plan the pacing with the writer to ensure an enjoyable read.
Making Strides Against Breast Cancer: Art Direction
Before taking over the Studio, I Art Directed Making Strides Against Breast Cancer and set up a first-of-its-kind national photo collection process.